Becoming2027 is the annual live gathering of the Identity Engineering community. Three days to design the version of you that runs the next twelve months, in the same room as the people building it with you. Dates and venue are coming. The founding-rate waitlist is open now.
Becoming2027 is not a conference and not a retreat. It is one deliberate room doing two things at once — designing who you’re becoming, and standing with the people doing the same work.
Three days of concentrated identity design — the version of you that runs the next twelve months of your work, your relationships, your body, your money. Not aspirational. Specific enough to run when you land at the airport on the way home.
The annual moment the Identity Engineering community shows up in person — members, Overhaul graduates, certified coaches, private clients. A small, deliberate room. People you will still be in conversation with a year later.
Becoming2027 is for people who feel the shape of a year and want to be deliberate about the one that’s coming. Founders and leaders who set direction for other people, coaches whose work is helping others change, operators quietly navigating a version of themselves they’ve outgrown. It is not a general-audience event. The room is small on purpose.
The exact agenda gets built with the room in the weeks before, so it fits who is actually in it. The bones of the three days do not move.
A private, unhurried look at what actually drove the last twelve months — the strengths, the patterns, the parts you’re quietly done with. No performance, no highlight reel. The truth in a room built to hold it.
Deep identity design — a written architecture of who you are choosing to be across your work, your relationships, your body, your money. Live in the room, tested against real decisions on your actual calendar. Specific enough that a partner or a team could hand it back to you six months in.
The moves you’ll actually run once you’re back at your desk, in your marriage, in the board meeting — practiced live, in the room, so they leave with you. You go home with the design and the interrupts, not a notebook of ideas.
The membership is where you do this work weekly, on your own life. Overhaul is where you do it in small cohorts for six weeks. Ground Up is where you do it privately, one to one. Becoming2027 is the once-a-year, in-person version — the room the rest of the year quietly points at.
Once a year is enough. That’s the point. It is a ritual, not a program. People show up in December already asking about the next one.
The first seats at Becoming2027 go out at the founding early-bird rate, and the list gets the private booking window before anyone else. When dates and venue drop, this is how you’re first through the door.
The full three days.
The room within the room.
The list closes when it closes. Founding seats are capped. If this is the room you want to be in, get on it now and I’ll take it from there.