Keith Leonard
Identity Avatar Assessment

Which identity is quietly running your life?

Behavior change is the top layer. Underneath every set of behaviors is an identity that finds them natural. This assessment surfaces yours.

40
questions
~5 min
to complete
Free
no email required
How it works
  1. You’ll answer forty short statements about how you tend to show up in your life.
  2. Answer honestly, not aspirationally. There are no right answers, and no one is watching.
  3. At the end, you’ll see your Primary Avatar and Shadow Avatar, with a chart of all eight.
  4. If you want the deep report, including hidden costs and the shift for each, you can add your email and I’ll send it.

This is an identity-mapping tool, not a clinical diagnosis. It’s the same 40-item instrument used inside the Identity Engineering app.