Identity shapes performance.
People don't rise to the level of their goals; they live at the level of their identity. The most enduring transformations occur not when people learn new strategies, but when they become someone for whom those strategies are natural, consistent, and effortless.
For two decades I've watched brilliant, capable people try harder, work longer, and read every book, and still get stuck. Not because they were lazy. Because they were trying to change the actions of a person they no longer wanted to be.
Identity 2.0 is the playbook for upgrading the operating system underneath everything you do. Backed by neuroscience, refined across 10,000+ leaders, and written for people who are done with quick fixes.
"Every behavior you can't change is being protected by an identity you haven't questioned."
Whether you want a daily-practice companion to the book or a 90-day whole-life rebuild: the work is the same. We start with who you believe you are. Then we engineer who you're becoming.
Apply the book. Every day. With me.
The daily-practice companion to the book. A private app that walks you through the Identity 2.0 framework, one small move at a time — assessments, daily prompts, weekly reviews, and audio support.
Currently invite-only
A complete reinvention. Body, Wealth, Business, Relationships, Self.
Ninety days of direct work with me to rebuild your life from the identity up. We don't fix one area. We re-engineer the whole architecture: the version of you the next decade actually needs.
The psychology, strategy, and real-world mechanics behind rewriting who you are. New episodes weekly.
I lead curriculum design, faculty development, and program architecture at the institute founded on the legacy of Cloe Madanes, pioneer of strategic family therapy and Tony Robbins' longtime collaborator. These are the four programs I personally lead.
One-on-one identity-level work with senior leaders, founders, and executives navigating the transitions that define a career.
A live training for coaches, leaders, and entrepreneurs who need to move a room: the psychology and craft of speaking that actually changes minds.
The flagship Neuro-Linguistic Programming curriculum at the Institute: language, state, and pattern; the tools beneath every effective intervention.
A high-level group for coaches and practitioners building real businesses: positioning, offers, and the marketing systems that compound.
Keith is a true 10. The training was high-energy, deeply substantive, and our team came back measurably more motivated. Real change, not theater.
Excellent coach and trainer: funny, kind, and amazing at connecting the dots between things you didn't realize were connected. He sees you.
I grew my business 10x while working with Keith. He doesn't give you tactics; he rebuilds how you think about yourself, and the tactics fall out naturally.
