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Start here · Free
Identity Avatar Assessment
A 40-question assessment that maps you against eight identity patterns and names the one running you. You get an 11-page PDF report the same day. This is the front door to everything else.
You are not shopping for a program. You are choosing a rung on a ladder. The work is the same at every level: identify the identity underneath your behavior, then design a new one on purpose. What changes is depth, intimacy, and pace.
Each rung earns the next. Most people start with the free assessment and move up as the work goes deeper. You do not need permission to skip ahead, but you should know what you are choosing.
A 40-question assessment that maps you against eight identity patterns and names the one running you. You get an 11-page PDF report the same day. This is the front door to everything else.
The full on-demand course, the Identity Engineering App, a private community organized by life domain, and two live sessions with Keith every month. This is where the daily practice happens.
A six-week small-group coaching container to rebuild your identity from the ground up. Live weekly sessions with Keith, a cohort of committed peers, and structured practice between sessions. Three cohorts a year; each is capped.
A three-day in-person immersion built around a single question: who are you becoming this year, and what has to change underneath you to make that possible. Held once a year. Both General Admission and VIP tiers.
A private ninety-day whole-life identity redesign, directly with Keith. Weekly private sessions, direct access between them, and a scope that covers every domain of your life at once. Limited to a small number of clients each quarter.
If you have never done identity work before — start with the assessment. It costs nothing and it will show you the pattern that has been running you.
If you have read the book and want a daily practice — Identity Engineering is where the reading becomes real. The community and the app are the difference between insight and change.
If you need momentum and accountability — Overhaul. Six weeks, small group, structured. You cannot hide in a room of ten committed people.
If you want to spend three days doing nothing but this work — Becoming2027. Once a year. In person. Deep.
If your life is at a pivot and the whole board needs to move — Ground Up. Private, ninety days, whole-life scope. Not for everyone. That is the point.