Overhaul is the container people join when reading about identity has stopped being enough — and they are ready to actually build a version of themselves they'd bet on. Small cohort. Live with Keith. Three times a year.
Overhaul is not an intro. It is not a book club. It is not a place to think about identity from a safe distance. It is a six-week container built for people who have already read the book, sat with the ideas, maybe even taught them to other people — and are now ready to stop rehearsing the change and actually make it.
Overhaul is sequenced. Each week builds on the one before it. By the end, you have named the identity you had been running by default, engineered the one you actually want in its place, and started living from it in the rooms that matter.
Get honest about the identity you have been running by default — the one that has been making most of your decisions for you. We name the pattern in the open, in a room of people doing the same thing. No fixing yet. Just seeing.
Design the version of you that actually gets the outcomes you want — in your work, your relationships, your health, your money. Not a "better" you. A specific one. Built by you, on purpose, on paper.
The old identity does not leave quietly. Week 3 is where we find the specific moments it hijacks you — and build the interrupts that let a different response through. Small, repeatable, and yours.
Run the new identity in real conditions. Real decisions. Real conversations. Real friction. The group watches, notices, reports back. This is where identity stops being a concept and starts being a body.
Take the new identity into the rooms that used to collapse it — the difficult client, the family dynamic, the money conversation, the meeting you avoid. Debrief in the group. Iterate the design.
Lock it in as who you are, not what you're trying. You leave Overhaul with a written identity you built, evidence that it runs under pressure, and a next-90-day plan that keeps it alive after the cohort ends.
Weekly 90-minute cohort calls. Small enough that you are seen. Structured enough that you leave every call with the next specific move. Recorded, so a missed week doesn't cost you the arc.
A small group of people running the same six-week arc alongside you. You share what you're building. They notice what you can't see from inside your own head. That signal is most of the value.
A printable working document that carries you through the six weeks — diagnostic prompts, design pages, interrupt logs, field-test debriefs. Fill it in as you go. It becomes the artifact of your redesign.
Direct voice-note thread with Keith and the cohort between calls for the moments that need a nudge — the conversation you're avoiding, the interrupt that isn't landing, the design that needs a sharper edge.
Every Overhaul cohort keeps its group thread and gets invited back to the following cohort's Week 6 integration call. The arc ends. The room doesn't.
You leave Week 6 with a written 90-day plan built inside the group — designed to keep the new identity alive in the conditions that used to collapse it.
Both options give you the full 6-week arc — same room, same calls, same access. The plan option exists to make Overhaul reachable without giving up commitment.
Enrollment for each cohort opens in a short window and closes when the room is full. Waitlist members hear first — often before the page is updated.
Yes, or be actively inside the Identity Engineering membership. Overhaul assumes you already have the vocabulary. It is where you apply it, not where you learn it.
Every call is recorded and every week has workbook pages you can complete on your own. One missed week won't cost you the arc. Missing three would — this is a cohort, and the group is most of the value.
Yes. The membership is ongoing — a room you belong to, month after month, at your own pace. Overhaul is a finite, sequenced 6-week arc with a small cohort moving through it together. Many people do the membership continuously and drop into Overhaul once or twice a year for the concentrated work.
Join the waitlist. When the next cohort opens, waitlist members are notified first — often before the page is updated. Cohorts stay small on purpose, so waitlist access is real access.
Yes, and people often do. Two seats, same cohort. Contact us through the waitlist form and mention you're enrolling as a pair — we'll coordinate before the cohort opens.
Full refund if you leave before the second cohort call. After Week 2, no refunds — the work has started and the seat can't be resold mid-cohort.
Yes. An invoice option is available on request. Add a note in the waitlist form and we'll send an invoice you can forward to whoever needs it.
Six weeks with Keith. A small cohort. A written identity you built on purpose, that runs under pressure, that you leave with — and keep.