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The On-Demand Course
Six modules, ~40 video lessons, module-by-module workbook. The complete Identity 2.0 curriculum, taught by me, structured for people who want to actually finish it.
An ongoing membership for people who want to actually become the next version of themselves. The book is the theory. This is the doing — done with me and a room full of people doing the same work, month after month.
Most personal-development content optimizes behavior. Wake up earlier. Track more. Journal harder. It works for two weeks. Then the old identity — the one nobody talks about — pulls you back to what feels familiar.
Identity 2.0 is the framework for changing the operating system underneath the behavior. The book lays it out. But a framework in a book, read once, does nothing. You need a place to practice being someone else — with structure, community, and pressure to show up — until the new version is the default version.
That's what Identity Engineering is.
One membership. Six surfaces. Built to move you from where you are to who you're becoming — and keep you moving.
Six modules, ~40 video lessons, module-by-module workbook. The complete Identity 2.0 curriculum, taught by me, structured for people who want to actually finish it.
Your daily-practice engine. Assessment, avatar results, outcome builder, daily prompts, weekly reviews. Normally a standalone product — included in the membership.
A hosted community organized around the five domains of a rebuilt life — Leadership, Wealth, Vitality, Visibility, Connection. Join as many rooms as you like. Announcements, wins, hot seats, monthly theme threads. Built on Circle.
1st Tuesday: Teaching + Q&A on the current month's theme (90 min). 3rd Tuesday: Implementation hot seats — five members get live coaching; everyone else learns by watching (90 min).
A guided daily audio sequence — awareness, decommission, install, environmental proof, integration — delivered through the app. Recorded in my voice. Made to be listened to on the walk from your car to whoever you're pretending to be.
Each month rotates through one domain — Leadership, Wealth, Vitality, Visibility, Connection — with a 30-day challenge everyone runs together. Shared language. Momentum. A reason to keep coming back month after month.
The on-demand backbone mirrors the second edition of Identity 2.0 — so the book is the syllabus, and the course is where you turn it into a life.
Why life feels stuck: the Identity Trap and the Environment Lie. Behavior without identity is theater. Map your current Identity 1.0 — the invisible rules, the neurological levels, the audit of who you've been.
The 40-statement assessment, guided walk-through. All eight avatars unpacked in depth — Primary, Shadow, Blends. The specific Shift for your avatar and what it costs to make it.
Spiritual congruence and flexible purpose. What it looks like to live as Identity 2.0 day-to-day — not as a project, but as a person.
One lesson per step: Declaration → Purpose → Beliefs → Capabilities → Behaviors → Environment → Rituals → Relationships → Reinvention System → Operating Manual. Build your first complete Outcome inside the app as you go.
Five domain intensives: Leadership, Wealth, Vitality, Visibility, Connection. Pick one or two to run first; the rest unlock for the months that follow. Each with a 30-day plan and app-integrated reps.
The five-phase daily audio sequence — Awareness, Decommission, Install, Environmental Proof, Integration — delivered inside the Identity Engineering App with daily prompts, weekly rituals, monthly anchors.
Organized around the five domains of a rebuilt life. Join as many as you like — most members live in two or three at once, because the work rarely stays in one lane.
How you lead at work, on your team, in your family.
Your relationship with money, provision, and price.
Your body, energy, and daily discipline.
How you show up in public. Writing, speaking, being seen.
Intimacy, friendship, and the way you love.
No feeds. No metrics. No performing. A quiet room to do the work with people doing the same.
90 minutes. A deep-dive on the month's theme, then live Q&A. Come with a question or come to listen. Recording lands in the replay library that afternoon.
90 minutes. Four or five members get on the mic and I coach them through their current outcome. Everyone else learns by watching — most people report the hot seats teach more than the teaching sessions.
The membership works beautifully for a specific kind of person. Here's who — and who it isn't for.
The first 100 people to join set the culture, get the deepest access, and never pay more — even when everyone else does.
Regular price: $1,140/year · You save $643
One payment. Best price. Locked for life.
Locked for life at $95/month
Flexible cadence. Same lifetime lock while you stay.
When the first 100 spots fill, founding pricing closes permanently and the membership opens at $95/month with no lifetime lock.
No. The membership is designed for people who have read it and for people who haven't. Module 1 covers the core theory the same way the book does. If you've already read the book, you'll move through Module 1 faster.
About 30 minutes a day of daily practice through the app, plus a weekly review (~20 minutes) and the live sessions if you want to attend (they're recorded either way). Active members average 3–5 hours a week.
It's both, structured as an ongoing membership. You get on-demand curriculum, a daily-practice app, a community, and two live sessions with me every month. It's not one-to-one private coaching — that's the Identity Engineering Experience, a separate private engagement.
No. Identity Engineering is an ongoing membership, not a program with a graduation date. The curriculum is finite, but the community, the two monthly lives, the monthly themes, the hot seats, and the domain intensives roll forward every month. Members stay because the rhythm keeps giving them new work to do.
Yes. Members who apply to the Identity Engineering Experience get their most recent 6 months of membership fees credited toward the private engagement. It's the intended path for people who want the deepest work.
7-day money-back guarantee, no questions asked. If you decide within your first week that this isn't what you need, email us and we'll refund you in full. After 7 days, memberships are month-to-month — you can cancel anytime, and your card stops being charged at the next billing date.
No free trial. The 7-day money-back guarantee is the safety net — join, use everything, and if it's not right for you inside the first week, you get every dollar back.
Join the waitlist below. If a founding spot opens up in the first 30 days, we'll offer it to the waitlist in order. After that, the membership opens at $95/month with no lifetime lock and no founding member badge.
The book is $20 and the Sunday newsletter is free. The membership at $95/month is the next step after the book — it's the on-ramp for people who want to actually do the work, not just read about it. The previous $49/month standalone app has been retired.
Founding member testimonials will appear here as members complete their first months inside.
“Reserved for a founding member quote.”
“Reserved for a founding member quote.”
“Reserved for a founding member quote.”
If founding spots fill before you decide, get first access to the next opening.