Keith Leonard
4-Week Live Cohort · Next cohort begins September 2, 2026

Reading a book can change the way you think.
Applying it can change the way you live.

The Identity 2.0 Implementation Lab is a four-week live training and coaching experience designed to help you move beyond understanding the principles of Identity 2.0 and start using them to create measurable change in one of the most important areas of your life.

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The Promise

Stop collecting insights.
Start creating results.

Whether your goal is improving your health, advancing your career, building your business, strengthening your relationships, increasing your confidence, or developing greater discipline, this Lab provides the structure, accountability, and coaching needed to translate ideas into lasting identity-level change.

Over four live sessions, you'll learn how to

The five shifts that make change permanent.

  1. 01

    Identify the hidden identity patterns driving your current results.

    See the self-story running underneath your behavior. Once you can name it, you can rewrite it.

  2. 02

    Apply the Identity 2.0 framework to a meaningful personal or professional goal.

    Bring one real goal into the Lab. Leave with a working blueprint you're already executing.

  3. 03

    Replace limiting beliefs and behaviors with identities that naturally support success.

    Stop white-knuckling discipline. Become the person for whom the desired behavior is effortless.

  4. 04

    Build practical daily habits that reinforce your new identity.

    Simple, sustainable rituals that make the new you the default, not the exception.

  5. 05

    Receive live coaching, guidance, and answers to your questions throughout the process.

    Get personal feedback from Keith and the group. No more guessing whether you're doing it right.

What's Included

Everything you need to make the shift.

Four Weekly Live Sessions

Training and coaching led personally by Keith Leonard.

Practical Exercises & Worksheets

Implementation tools you'll use week by week to install the framework in your life.

Live Q&A and Coaching

Ask questions, get personal feedback, and move faster with real-time guidance.

Session Recordings

Revisit every session on your own schedule. Miss a night, catch up the next day.

This is not another course.

It's a guided implementation experience.

Alongside a community of others committed to meaningful change, you'll put the concepts into practice — not just read about them. That's the difference between knowing Identity 2.0 and living it.

Who this is for

If you've been circling the same goal for too long.

The Lab is for you if…

  • You've read Identity 2.0 (or you're ready to) and want to actually apply it.
  • You have a specific goal — health, career, business, relationships — you keep restarting.
  • You're done with information for information's sake. You want implementation.
  • You do better with structure, accountability, and a community than doing it alone.

It's probably not for you if…

  • You're looking for a quick-fix or a "hack" that skips the inner work.
  • You aren't willing to commit four hours across four weeks to show up live.
  • You want a passive course to consume rather than something to engage with.

The Investment

$49one-time · full access · no upsells

Ready to stop collecting insights and start creating results?

Next cohort begins September 2, 2026. Seats are limited so Keith can coach live.

Secure checkout by Stripe. You'll receive a confirmation email with cohort details immediately after purchase.